Behavior Design

Learn what makes people act, and learn how to apply behavioral psychology in your Conversational AI. Create great experiences for your customers.

In the Behavior Design module, you'll explore how to apply psychological principles to create engaging, human-centered conversations for AI assistants. From understanding user motivation to framing messages and using behavioral triggers like urgency and social proof, this course equips you with the tools to enhance user experience and interaction. You’ll dive into strategies like building curiosity, using positive feedback, and crafting simple calls to action that keep users engaged and motivated.

This module will not only teach you the art of conversation design but also how to layer in behavior science to make conversations more effective and impactful. Ideal for those who want to take their conversation design skills to the next level by weaving in behavioral psychology that drives engagement.

In 2018, Hans co-founded the Conversation Design Institute to establish processes, techniques, and organizational standards to professionalize the role of conversation design within large enterprises.

Hans also sits upon the board of CDI Foundation, which is focused on undertaking research, education and industry development, along with providing scholarships to help people from underrepresented and disadvantaged backgrounds enter the CAI industry.