Persona Development

Learn about how to create or refine your conversational AI persona. Learn how to create content to flesh out that personality and make your conversational AI even more engaging.

The Persona Development module focuses on the creation of AI assistant personas that resonate with users and reflect your brand’s voice. You’ll dive into how to build a unique, consistent personality for your AI assistant using content strategies such as chit-chat, jokes, seasonal greetings, and curated messages.

You’ll also explore the role of personality in AI interactions, learning how to develop assistants that are more human-like, relatable, and engaging. This course helps you craft a personality that enhances user experiences while reinforcing your brand’s tone and values. Whether you’re creating a lighthearted, formal, or conversational assistant, this module provides the tools to make it happen.

In 2018, Hans co-founded the Conversation Design Institute to establish processes, techniques, and organizational standards to professionalize the role of conversation design within large enterprises.

Hans also sits upon the board of CDI Foundation, which is focused on undertaking research, education and industry development, along with providing scholarships to help people from underrepresented and disadvantaged backgrounds enter the CAI industry.